As a new industry, smart home is rising rapidly with irresistible force.Many traditional home appliance manufacturers and new technology companies active layout, happy valley.It seems that in the intellectual boom, smart home is worthy of "Internet red", today we are to pick the "Internet red" of the past life.
Previous life: home automation VS intelligent building
If the concept of "home automation" appeared at the 1933 world expo in Chicago, the smart home was already in its eighties.Home automation is an important system of smart home. When the smart home is just emerging, home automation is even equivalent to smart home. Today, it is still one of the core of smart home.
If the world's first "smart building" was built by united technologies in 1984, the smart home has been growing for more than 30 years.1984 United technology company (United Technologies, Building System) construction equipment informatization, integration concept was applied to the United states (Connecticut) hart Buddha, ct (Hartford) CityPlaceBuilding, only the first of "intelligent buildings", since then reveal the prelude of the world rushed to build smart home sent.
At the WWDC developer conference in 2014, apple launched the smart home platform Homekit, which prompted the industry to follow suit.Since then, because the market is not mature enough, the price is not enough "pro-people" and other reasons, the smart home concept gradually cooled, in turn into a stable development period.
This life: still stay in "concept" marketing stage
"White paper on smart home industry in China" is the definition of smart home, smart home is the foundation of wisdom city unit, is a family home as the carrier, the use of the Internet of things, cloud computing, communication and control technology, such as establishing a home security system, the network service system and home automation system composed of family integrated service and management integration system, realize the comprehensive security protection, convenient communications network and the family home and comfortable living environment.
In 2015, China's smart home production value reached 843.With 400 million yuan, the spatial distribution pattern of "four points of the world, guangdong province" has been formed. The pearl river delta region is the most important market for smart home development, accounting for 49% of the total output value of the country.
According to the 2006-2016, baidu index, intelligent household whole attention to present the trend of rising year by year, intelligent household ushered in the new round of rapid development, competition in the field of intelligent household, industrial chain and the situation of the industry division of labor is as follows:
Smart home industry chain situation:
The upstream
Chip maker, module merchant and Solution provider
In the middle
Equipment business and software service providers: Internet, home appliances, traditional control, new home appliance enterprises
The downstream
Agents, integrators and dealers
client
Industry users, individual users
Smart home industry division of labor:
Internet enterprise
Content layer, cloud service, data analysis and output
Equipment
Product quality, system stability, user demand
Operator
Basic network, pipeline construction, service content implantation
Integrated service provider
Service value abstraction, experience, sales, service integration
However, industry insiders say that the domestic smart home market is still in the "concept" marketing stage.Intelligent household industry in China still exist many short board, for example, in technology, the core algorithm, key equipment and high-end chip also less original innovation achievements, talents reserves couldn't meet the demand of the rapid development of smart home industry.
Afterlife: based on innovation and integration
According to a recent survey of smart home and intelligent service devices, there has been a significant increase in the global smart home market since 2010.In 2017, the global intelligent household market will be worth $14.7 billion, after the rule out large household appliances and other large items, intelligent household equipment size of global markets is expected by the end of 2017 up to $3.3 billion, 2021 will be $9.4 billion.
Although China's smart home industry started late, its huge market demand has made it one of the biggest and fastest growing industries in China.By 2018, China's smart home will reach 180 billion RMB, which will attract a large number of capital and enterprises, and the market will be in a position of contention.
The future development trend of smart home industry is determined by the market and the application scenarios will be enriched.The combination of traditional enterprise and Internet platform to drive the public's perception of smart home, promote the diversification of sales channels, smart home is faced with under the wave of connectivity, and cross-border companies fully extend the cooperation opportunity.
The product trend is changed from functional product to intelligent, accurate user pain point change.Artificial intelligence will gradually improve the user experience and enhance the user's sticky value-added service transfer.Industry trends will be made by single industrial chain integration into the fusion between ecosystem development, market competition to content and services, the industry will be completed under the trend of intelligent upgrade.
Until the price and user experience of smart home is not attractive enough, most consumers will not completely replace the whole household system for the new smart applications.But as time goes on and technology advances, smart homes will eventually become ubiquitous.